The Future of Intimate Grooming

Project Objective-

Develop an intimate shaving solution for women that addresses the challenges of limited visibility and reach when removing hair in the intimate area, reducing the need for multiple strokes, especially when trying to remove low-lying hair.

Project Arc

Research

  • Conducted extensive secondary research and patent search in the field of female intimate shaving and Hygiene.

  • Lead eight rounds of in-house interviews, where we understood the shortcomings and advantages of existing products.

  • Conducted two stages of central site visits that included prototype testing and concept evaluation using mockups and exercises.

Design

  • Started by concept testing the popsicle stick models.

  • Moved to create sketches and 3D models using software like SolidWorks, Keyshot, and Rhino.

  • 3D printed separate component CAD files and prototyped the electric mechanisms to create a final, realistic prototype.

**Images blurred due to NDA

Sketches

Renders

Final Prototype

  • Final product implemented all insights to create a novel, ergonomic, and intuitive intimate shaver for women.

  • The product has moved into P&G’s in-house inhouse development process.

Prints